There has been a series of news recently that Apple is developing a low-cost MacBook again.
IT media 9 to 5 Mac reported on the 26th (local time) that Apple is developing 12-inch and 13-inch low-cost MacBooks, citing the forecast of domestic IT tipster Lanzk.
IT tipster Lanzk cited a supply chain source and said, “Last March, July, and September, the possibility of a low-priced MacBook being released was mentioned,” and “Currently, a 12-inch model and a 13-inch MacBook, an educational model, are being spotted, and they are more popular than ever. “There is a high possibility of market launch,” he said.
The reason was that iPad and MacBook sales were the worst in recent years.
This week, Apple analyst Ming-Chi Kuo said, “Apple may add cheaper MacBook models to increase sales, but no decision has been made yet,” adding, “We are targeting 8 to 10 million units per year. ”
Early last month, Taiwanese media outlet DigiTimes reported that Apple is developing a low-cost MacBook to compete with Google’s Chromebook as early as the second half of next year. According to reports, the low-priced MacBoo토스카지노 주소k line uses a metal case for the exterior, but is expected to adopt a different material from existing products and lower the unit cost of parts.
Foreign media outlets have different reactions to the low-priced MacBooks that have been coming out recently. 925Mac reacted pessimistically, saying that these forecasts were all just speculation.
On the other hand, IT media Artechnica pointed out that Apple introduced the SE model for the iPhone and sells an entry-level model for the iPad, but unlike the iPhone or iPad, Mac products are the only products that cannot be purchased for less than $1,000 .
In the past, Apple Vice President of Worldwide Marketing Greg Joswiak said, “Apple does not sell cheap products.” Arstechnica interpreted this as saying, “This does not mean that Apple will not release meaningfully affordable products that meet its standards for design, quality, software experience, and profit margin.”