Recently, as interest in drugs has increased rapidly, it has recorded the second highest search volume of all time. It is interpreted that social interest in drugs has increased significantly since actor Lee Sun-kyun was named in the drug case.
According to Google Trends, a search volume indicator on the 27th, the search volume for ‘drugs’ in the past week was 76, the highest since January 2019. Google Trends is an indicator of relative trends, with 100 being the time with the highest search volume. It is used as a useful indicator when determining the level of public interest.
The highest point for drugs in this indicator was in January 2019, after the movie ‘Drug King’ was released in late 2018. The search volume for drugs, which had since declined and stagnated, hit 57 in September 2022 when composer and singer Don Spike (real name Kim Min-su) caused social shock after being accused of possessing and habitually taking drugs. Afterwards, it moved around 20 as interest focused on actor Yoo Ah-in, Chun Doo-hwan’s grandson Jeon Woo-won, and former Gyeonggi Province Governor Nam Kyung-pil’s eldest son being investigated by the police or prosecutors for a drug case.
The volume of drug searches, which has plummeted since then, has recently surpassed 70 after Lee Sun-gyun’s drug use incident came to light, and is currently at the second highest level in the past five years. This is about 30% higher than when the Don Spike drug scandal broke out. Separately from the Lee Sun-kyun case, G-Dragon ( GD, Kwon Ji-yong) from the group Big Bang is also being investigated by the police on suspicion of drug use, and related searches seem to be continuing steadily.
Jeon Cheong-jo, who is known to be the remarriage partner of former national fencing team member Nam Hyun-hee, has recently been on the chopping block due to allegations of gender, fraud, and impersonation, but Google Trends shows that the search volume for them over the past week has been lower than that of Lee Sun-kyun. The search volume for Lee Seon-gyun was the highest at 26 over the past 7 days, followed by Jeon Cheong-jo at 22, Dok-doo at 20, and Nam Hyun-hee at 17. It appears that the impact of the Lee Sun-kyun incident was that great.
The search volume for Lee Sun-kyun and drugs seemed to decrease as interest focused on the controversy over Nam Hyun-hee and Jeon Cheong-jo, but interest seems to be increasing again after G-Dragon was arrested and investigated by the police on suspicion of drug use.
Due to this drug incident, not only Lee Sun-kyun but also his wife, Jeon Hye-jin, who is also an actor, is facing an inevitable socioeconomic blow. One telecommunications company has already stopped advertising educational content broadcasts featuring the couple Lee Sun-kyun and Jeon Hye-jin. Additionally, a health functional food company also removed Lee Seon-gyun’s name from its advertising text and also took down the YouTube video in which he appears. Considering that contracts usually include clauses that allow a penalty of 2 to 3 times the advertising fee to be paid if the advertising model damages the advertiser’s image, the entertainment industry predicts that the blow to Lee Sun-kyun and Jeon Hye-jin could be even greater. It comes from inside and outside.
The biggest problem with drug cases involving celebrities or메이저사이트 public figures, such as Lee Sun-gyun’s case, is that it is not just a personal problem. This is because it increases public interest in drugs. Judging by the fact that drug searches in the past have fluctuated when drug scandals involving celebrities come to light, the biggest problem is that celebrity drug scandals can actually be ‘drug promotions’. In particular, concerns are raised that it may further stimulate the curiosity of teenagers and the younger generation, where the number of drug offenders has recently
According to the Supreme Prosecutor’s Office’s drug statistics, the number of drug offenders last year was 18,395, a record high. Compared to 10 years ago, it has approximately doubled. In particular, it was found that people in their 10s to 30s accounted for 60% of last year’s drug offenders. The proportion of people in their teens and twenties, which was only 10.9% in 2013, more than tripled to 34% last year. Experts generally point out that celebrity drug scandals are more socially harmful because celebrities have a lot of influence on the public. Kim Heon-sik, a popular culture critic, criticized on YTN’s
‘The News’ on the 24th, “When celebrities use drugs or (such facts) become known, it becomes publicity for those who make drugs.”